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New Truck Cab Ships With 47 Cupholders, No Place to Put a Phone, Logbook or Elbow

A maker that exists only in our imaginations says drivers asked for more space, so it filled the space with round holes.

Steering wheel and dashboard gauges seen through the side window of a truck cab
Photo: Shixart1985, Wikimedia Commons · CC BY 2.0

A truck maker that definitely exists in our imaginations this week unveiled what it calls "the most driver-focused cab in history," a sleek new interior featuring 47 cupholders and absolutely nowhere to set down anything that is not a cup.

"Drivers told us they wanted more space," said a fictional product manager while standing in a showroom, holding a coffee in each hand and a third in the crook of his elbow. "We heard 'space' and we thought, what fills space better than a perfectly round hole?"

Cups everywhere

The cupholders are spread across the dash, both doors, the sleeper bunk, the ceiling, and a small swing-out tray behind the clutch pedal that engineers call "the surprise." Each one is sized for a different drink, from a 4-ounce espresso shot to the 64-ounce truck stop fountain cup, which gets its own heated, padded holster and a tiny seatbelt.

Not included: a phone mount, a slot for paperwork, a hook for a jacket, or a flat surface larger than a postage stamp. Bills of lading must now be stored by "rolling them up really tight and putting them in a cupholder."

Mixed reviews from the road

Early testers praised the design for helping them stay hydrated, then complained they now need to stop every 40 minutes for reasons the hours-of-service rules do not cover. One driver said she tried to keep her phone in cupholder number 31 and it was promptly filled by an automatic beverage-detection system that dispensed lukewarm decaf.

The company says a future update will add "a place for your phone," which early drawings show is a 48th cupholder with a small rubber pad in it.

Truck Snooze is a satire site. This story is made up.

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