Webinar on Webinar Fatigue Postponed Due to Webinar Fatigue

An industry webinar titled "Beating Webinar Fatigue: Ten Strategies for the Modern Fleet Leader" was postponed this week after organizers, speakers and all 1,400 registrants were found to be suffering from webinar fatigue.

The 60-minute session, presented by a made-up consultancy called Thoughtfully Leading Partners, was scheduled to follow five other webinars that day, including "The Future of Freight," "The Future of the Future of Freight" and "Is Freight Even Real? A Fireside Chat."

"We logged on at 11 a.m. and could hear someone's dog, someone's leaf blower and someone saying 'can everyone see my screen' for 25 minutes," said moderator Gwen Breakout-Room. "At that point we made the call. Nobody could see anybody's screen. Nobody could see anything anymore."

Attendance figures

According to organizers, of the 1,400 people who registered:

• 1,212 only registered to receive the recording, which they will never watch
• 140 joined with their camera off and their microphone accidentally on
• 31 were bots
• 16 were there for the draw for a $25 gift card
• 1 was a driver who misdialled while trying to reach dispatch

A packed schedule ahead

The webinar will be rescheduled for next week, between a webinar on ELD best practices and a webinar on how to get more out of your webinars. A follow-up webinar for anyone who missed the original postponement announcement will also be held, along with a short survey about the follow-up webinar.

Attendees will once again earn 0.5 continuing-education credits from the entirely fictional Institute of Professional Credit Collection, redeemable for nothing.

Experts say the industry now produces more webinars than freight, and that some regions are approaching a "webinar-to-load ratio" of three to one.

"Honestly, it's a good problem to have," said Breakout-Room. "Well, it's a problem."

At press time, the postponement notice had itself been recorded and posted as a webinar, with slides.